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Qwest Nimble Campaign This campaign consisted of mostly TV and print and was part of Qwest's efforts to differentiate themselves in a market that is crowded and extremely competitive. All of the national players and many regional ones carry the same product lines. And pricing is largely similar. Qwest felt that their approach was a strong differentiator--their willingness to adapt and modify their products to the needs of their customers was unique. To create opportunities where many only saw problems. So the "Nimble" platform was born. In both priont and TV ' nimble' is brought to life through vision. In the broadcast, an artist's vision shows the viewer things that they didn't know where there. In the print, the viewer sees multiple things in the same image.
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