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The Audi Mash-up This program was created to help boost sluggish sales in a year when Audi had no real news. I was the ACD on this project and was focused on developing interactive elements and some newspaper. Since this program was a word-of-mouth campaign, most of the elements no longer exist. The best way to understand this program is to watch the video or take a look at the PDF. It shows all of the elements in the campaign and how they worked together. This campaign won a Yahoo Purple Chair and was in the One Show for Interactive. |
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