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Audi rich media Planners were fond of telling me that Audi is the most researched car brand on the Internet. So, rich media seemed like a natural fit. The goal for these units was to keep people in contact with the brand. In both of these cases our interaction time averages in excess of 1:30 seconds (the average time was around 15 seconds). That would be about six million dollars of time. If it was a TV spot that ran during the Superbowl.
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